(2.0/5.0) I had a couple of hours to kill at Mumbai Airport and "Brand Vinci - Decoding Facets of Branding" by Pavan Padaki, was under the best seller section of the book-shop. I am still wondering who decided to put it there.
It is a thin book of around 80 pages with an attractive cover. Unfortunately the only think good about the book were the sketches on graphic pages.
The content was quite useless and it took me less than 30 minutes to finish the book, in which the author tries to explain the basics of brand management through its 5 legs of purpose, perspective, positioning, properties and protocol. Unfortunately the brand model as well accompanying examples of the five legs are both poor in quality and give no insight into brand management.
Avoid this book, but if you have 5 minutes to spare, you can flip through the 5 pages of graphic art in the book at any book-shop. To ensure you don’t waste your time on this book, I have attached a collage of these 5 pages for you.
Rating : 2 / 5
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