Saturday, 31 October 2015

Brajesh's Review : The Art of Thinking Clearly

Rolf Dobelli's "The Art of Thinking Clearly" is probably my non-fiction book of the year.

A collection of 99 articles by Rolf Dobelli, translated from German. This is probably the best collection of “social and cognitive psychological concepts” you can get in one place. Each of the short article deals with amazingly simple to understand but impossibly difficult to avoid concepts like “Contract Effect”, “Paradox of Choices”, “Endowment Effect”, “ Gambler’s Fallacy” and my personal favourite “Loss Aversion”.

The book is a good read for any student of human psychology and a must read for all marketers. In Depth, this book is no comparison to one of my favourite behavioural economics book “Thinking Fast and Slow” But what this book lacks in depth, it more than makes-up for in spread. I doubt you will ever find such an exhaustive collection of behavioural biases and easy to understand explanations of deep psychological concepts in one place.

Go buy it now, read over next fifteen days and then keep it next to you to use for life.

Rating : 4.5/5

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